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2009年2月5日

「電玩產業」:英國才是宅經濟大國啊…

英國人很宅,我們可以叫他們:「英宅」!

這個標題,是要回敬我們偉大的媒體記者的;什麼「宅經濟」啊…拜托先定義一下什麼是「不宅的經濟」;
感覺上,上網、電玩、遊戲、漫畫、卡通、工程師、電腦DIY就是宅,我還真的不知道台灣有多少個比例不宅的哩…

看一下新聞吧:

www.bizjournals.com/sanfrancisco/stories/2009/02/02/daily17.html

Tuesday, February 3, 2009, 2:56pm EST

Video game sales grow 11 percent in biggest markets

Business First of Louisville

Video game software sales across the world's three largest games markets, the United States, the United Kingdom and Japan experienced 11 percent growth in calendar year 2008, even though sales in Japan dropped 13 percent, according to an industry survey released Monday.

Nearly 410 million units were sold across the three markets in 2008 versus nearly 368 million units in 2007, according to the survey, by the NPD Group, GfK Chart-Track Limited and Enterbrain Inc.

The survey showed that unit sales in the United States and the U.K. increased 15 and 26 percent, respectively. The decline in Japanese sales was driven by the shrinking PlayStation 2 software market, which experienced a 46 percent decrease in 2008 based on units. According to Enterbrain, Inc., sales for Nintendo DS' Touch Generation software series was also slightly down in 2008.

However, looking at the Japanese video game software market by console platform, modern systems, including Sony's PlayStation 3, Nintendo's Wii, and Microsoft's Xbox 360, all saw positive year-over-year growth.

The United Kingdom experienced the largest aggregate growth as well as category growth, with console software experiencing a 38 percent gain, and portable software increasing 6 percent. Growth in the United States saw console software growth of 22 percent and portable software growth of 2 percent.

In the United States, some 268 million units sold for the year, nearly 36 million more units than in 2007, said Anita Frazier, an industry analyst with the NPD Group.

The top selling titles were Mario Kart Wii from Nintendo; the Nintendo Wii Fit; Grand Theft Auto IV from Take 2 Interactive; Super Smash Bros: Brawl, also from Nintendo; and Call Of Duty: World At War from Activision Blizzard Inc.

這下好了,最新的報導說明了,

(1)在全球電玩銷售最大的三個市場:美/英/日,總銷售成長了
(2)日本衰退了13%
(3)美國成長了15%
(4)英國成長了26% (是怎樣,這個國家的遊戲人口多了1/4?)

這下子,這些記者可以去英國玩了;終於可以換換秋葉原的御宅口味了啊…
當然也可以趁著陳幸妤在美國的時間,訪問一下美國的阿宅們啊…
搞不好,可以弄到一款「典藏版」的電玩遊戲可以送給蔣友柏啊…

另外 這邊先預告一下
等有空再來分析日本電玩產業與美國電玩產業的差異;

分析的手法,應該會找些理論從「全球化」、「國家文化差異」這幾方面下手
因為我看了一些巴哈的講法,總覺得沒有一個比較整體性的看法

像是日本RPG的劇情比較好啦…這一點,實在我不能很肯定的說
因為電玩業,愈來愈像是跨國合作的電影業(例:Hollywood)
以電影來說,難道「獅子王」會比「龍貓」難看嗎?
所以,單以「劇情」來比較美日差異,可能還是有點限制吧…

所以,到時應該會翻翻手頭上有的理論書籍,簡單的套用分析看看囉…

1 則留言:

  1. 照記者對宅的定義,他們整天龜在公司上網剪貼新聞,就可以領到薪水,這算不算是宅經濟的一種啊XD

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