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2009年2月25日

【宅經濟】 還能搖多久? Can Online Porn Withstand the Recession?

標題這樣下其實有一點惡搞的意味在!

殺很大的促銷方式(OLG,媒體稱之為【宅經濟】的一環),很難不讓人聯想是由 Japan – Porn Video 中演化而來的偷渡手法…XD

 

 

底下有一篇外電的新聞(最後面還有簡體文的譯稿),內容主要是說這波不景氣連網路色情業都大受打擊了(20%-30%);如果依台灣媒體的高素質,應該也會把看DVD、在家上網看色情影片視為宅經濟的一環;

連PC Home的電子商務服務提高價格,都可以說成是「宅經濟」發威
你覺得 【Online Porn】 的字眼還不夠【宅】嗎?

不過為了股市的活水大噴出(誰的活水? 我那知啊…),我想 OLG 的業者大概不會想要記者報導這一則新聞吧…

反正我個人是認為宅經濟一詞就是在打混摸魚的一種說法!
OLG 就是 OLG! 最多就是放在和 Console Video Game 一起討論,那來那麼多的五四三都加在一起!!!

無論如何,這篇 PC World 的文章寫的真的不錯
大家可以花點時間參考一下,什麼叫做有邏輯的報導啊;

之前有看到一些文章說到,色情產業的電子商務在技術的先進程度與商業模式上都是最具有未來性的。可惜台灣目前在一片「清廉」的風氣下,大概很難成為「兩岸三地華人區中的網路色情產業」的龍頭了啊!

嗯!!本來想提供一些在 Hustler 在 Youtube 的連結
不過感覺上蠻踩線的,有興(性)趣再去看看囉….

這個產業真的蠻神奇的啊…

 

 

Can Online Porn Withstand the Recession?

In these tough economic times, Internet porn consumers are keeping a tight grip on their wallets, and porn purveyors are changing the way they do business.

Bonnie Ruberg, PC World

Feb 24, 2009 10:00 am

Editor's Note: Due to the mature nature of this article, some of the sites mentioned below may contain content that is not suitable for all audiences. Discretion is advised.

In hard times, people often turn to vice for a little consolation. But lately, even the online offshoot of one of the world's most successful professions--and the intimate cousin of the oldest--is finding the going a little rough. Once thought to be recession-proof--the last stronghold of booming businesses when money gets tight--adult entertainment lulls us into escapism, the theory goes, and actually gains in appeal when we're down on our luck.

But in the face of consumers' mounting unemployment and debt, it seems that the revenues for providing a little basic pleasure isn't coming through for online entertainment companies. In January, Hustler publisher Larry Flynt infamously called for a "porn bailout bill," $5 million in government money to pull the adult industry out of a slump that's brought down revenue at leading studios by 20 to 30 percent.

One of the biggest reasons the recession has hit traditional studios so hard is their reliance on old, expensive forms of media -- such as DVDs and magazines. Nobody buys those these days, says Brad Abram, head of online adult video game Virtually Jenna (adult, NSFW), so they can't compete with the Internet.

"The demographic has changed," Abram explains. "Younger porn consumers aren't used to going to the store to buy DVDS when the Internet is so full of porn at their fingertips." Compared with traditional adult media companies like Playboy, Abram's sex simulation game has no cost of hard goods, and no physical media to distribute. Nothing stands between him and his customers but a subscription fee, and the same goes for all paid Web sites. So is online porn the real recession-proof industry? Not exactly.

Who Doesn't Like Free Porn?

Unfortunately, those same young consumers who aren't used to buying DVDs are getting increasingly finicky about paying for porn at all. Subscription video sites are being pushed aside by "tube" sites--YouTube clones full of short clips that are entirely free. Piracy of subscription content has also become a huge issue. Internet goers grab tantalizing tidbits from professional sites and repost them elsewhere.

Competition from free sites and piracy-prone message boards are putting a firm squeeze on studios that publish their content exclusively online, since consumers can get off to the same videos and photos elsewhere without ever having to hand over a credit card. Take Kink.com (adult, NSFW), for example--a large alternative studio with 17 fetish sites, each of which requires a separate membership. At the beginning of February, public relations manager Thomas Roche said the company was "still going strong," and that higher-ups were "cautiously optimistic." Three days later Roche was laid off, along with 11 percent of Kink's staff.

Brad Abram is quick to debunk the myth that porn, in its current state, could ever be recession-proof. It's a big business just like any other, he says, and as such it has the potential to fall. While it may appear that porn makers abound, a wave of consolidation has actually left the industry with a small number of large companies running lots of subsidiaries. Even the tube sites have banded together, says Abram, leaving only a handful of sites whose content makes up 80 percent of what people see when they're out surfing free porn. When one of those companies suffers losses, the effects ripple through the industry like a jiggle through a silicone implant.

Deviant Encounters

Though both traditional and online porn vendors have seen portents of approaching doom--luckily the four horsemen of the apocalypse have yet to be turned into a skin flick (that we know of)--there's still hope for adult entertainment on the Net. Companies that take an even higher-tech approach are emerging from the woodwork, and doing well. Why? Because they offer consumers something they can't get on the tube sites, something they're still willing to dish out cash for: interactivity.

Allen Stein makes mechanical sex machines. In his latest endeavor, he's combined his most famous invention, a large machine called TheThrillHammer (adult, NSFW), with a live cam Web site. On one side of the Webcam, women sit with the machine poised to interact, while potentially thousands of miles away, customers pay to control the devices, deciding what kind of stimulation to dish out. This combination of machinery and online tech has provided Stein and his performers with a steady income at a time when his old-school comrades are scraping the barrel. "Live cam sites are having a really good quarter," he says. His site in particular offers "a new level of intimacy… People come back again and again because they've consummated their relationship with the performers."

Also seeing consistent sales is Trixie, the star of TastyTrixie.com (adult, NSFW), a personal site that provides members with not only photos of Trixie but also live shows and 24/7 spy cams into her home. Businesses like hers often start when performers decide to break off on their own from large cam conglomerates. Hosting her own site gives Trixie the control to decide her own content and build personal connections with her members. To be fair, Trixie says her revenue hasn't gone up in 2008, as it had in past years. Still, she feels she has a leg up on privacy due to the home-grown nature of her site. She compares herself to a neighborhood espresso stand taking on the Starbucks of big-name porn. "When money is tight, people feel more resentful towards anonymous corporate entities and want the dollars they spend to go towards people they can relate to," Trixie reasons.

Digital Titillation

Virtually Jenna's Brad Abram may have the most resilient model of all, though. He reports that membership sales on his erotic simulation games are "humming along." Last year "was the first year the sale of gaming software exceeded the DVD and Blu-ray sales," he says. "That's a giant freight train, and we just have to go along with it." Even the young consumers who won't pay for porn are used to paying for games. It should come as no surprise, then, that studios have started approaching Abram to team up in adapting to new technologies. Since the budget for video games is so high, they probably won't make their own games, Abram predicts ($250,000 makes for a very large budget in porno, whereas video games regularly reach into the millions), but they may personalize existing games to their brands. The next step: "Offering exclusive content within our world," says Abram. "Our game becomes a wrapper. You can view things on monitors in-world. We can do more for privacy and security than these other methods can."

There is one thing that all of these adult entertainers agree on: The recession is biting into their industry, and not in a good way. "Consumers are becoming more savvy… It's going to weed out a lot of the small studios and the inferior products," says Stein. "It's a cleansing. A lot of people who were marginal players will disappear." Still, consumers need not fear this economic trial-by-fire will knock out potentially innovative porn makers, according to Abram. "The recession is promoting survival of the swiftest and smartest," he says. The push to new technologies is sparking new ideas that make businesses more competitive. And what could be more pleasurable than that?

 

 

 


衰退波及色情行业 传统成人企业收入下降30%

作者:富贵虾 来源: TechWeb.com.cn 日期:2009.02.25 10:07

最近,即使是世界上最成功的色情企业也发现营收变得艰难,出现资金紧张。在这个艰难的经济时代,色情消费者正紧紧抓住自己的钱包,传统色情传播者不得不改变经营方式。

【TechWeb报道】2月25日消息,据国外媒体报道,以往在经济低迷时期,人们会热衷于寻找一些精神安慰。但最近,即使是世界上最成功的色情企业也发现营收变得艰难,出现资金紧张。在这个艰难的经济时代,色情消费者正紧紧抓住自己的钱包,传统色情传播者不得不改变经营方式。

色情企业的消费者面对失业和债务,即使愿意拿出一笔数额不大的钱去找乐子,似乎也不会花在收费的色情信息上。今年1月份,世界上最大的成人娱乐公司Hustler呼吁“色情援助法案”,希望政府拿出500万美元去应对成人产业的不景气。在本次经济危机中,各个成人电影制片厂的收入下降了20%至30%。
其中最大的原因是经济衰退的损害已经伤及依赖昂贵形式的传统成人企业,比如DVD和杂志。成人视频游戏Virtually Jenna的负责人Brad Abram表示,最近一段日子,没有人购买他的产品。
Abram解释道,“客户发生了变化,年轻的色情消费者不喜欢去商店购买成人DVD,因为互联网上到处都有色情片段。”
没有人不喜欢免费色情信息
不幸的还有,那些不愿意花钱购买成人DVD的年轻消费者对所有需要支付的色情信息都很挑剔。视频网站的色情片段完全是免费的,色情视频盗版问题变得成一个大问题。互联网观众很擅长将从专业网站抓取的片段再转发到其它网站。
免费提供色情视频的网站和盗版问题严重困扰着传统色情信息提供商,在那些地方消费者一毛不花。不仅产品卖不出去,色情行业员工也面临着下岗。
美国色情大亨们揭穿了色情行业永远不会衰退的神话,色情业和其它行业企业一样,也会面临收入下降。当一家企业遭遇算是,就会很快波及全行业。
源于美国的经济衰退已经波及美国传统色情行,消费者越来越聪明,这意味着很多小工作室和伪劣产品被淘汰。业内人士Stein表示,这将是一场大清洗,很多企业会在这场危机中消失。但消费者也不必担心,这场灾难会激发反应最快、最聪明的厂商引入新技术,抛出新想法,使企业更具竞争力。

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